Sunday, September 30, 2007

Custom Built PC: Selling PCs

It is hard at first to get a good customer base when selling custom built computers. The computers you build may be great, but how will people know about them? At first, the only computers you sell might only be to your closest friends and family. They will trust you enough to buy their computer from you. The good news is that if they think it is a good and solid computer, they will pass the word on to all of their friends. Then, if their friends buy computers, they will pass it on to even more people. After awhile, you will have a decent sized customer base.

After selling computers to your regular customers, you will probably build up enough money to start spending on some advertising. One of the best things to spend money on at this point is a website. A website will allow your customer base to share the news with others with ease. More people will visit your website, and if you have good information on it, and seem trustworthy, they will buy a computer from you. If more people visit your site, it will be ranked higher, and it will be available to even more people in search engines.

It is very important to use quality parts, if you are selling custom built computers. If you use generic parts, customers will probably be hesitant to buy the computer. If you use names like Asus, ATI, Nvidia, Intel, and AMD, names that are well known, you are likely to sell more computers. These parts will usually have good warranties, which is also a plus with customers.

Another important thing to keep in mind is pricing. You want to keep the initial cost of the parts needed to build the computer, as low as possible. By keeping the cost low, you can sell the computer for a lower price than competitors, and still make a decent profit. If you do not make a profit, then there is no point in selling custom built computers.

There is also the whole business side of things. What do you need to become a business? There is a lot involved with starting a business, and one thing you will probably want is a DBA (Doing Business As). This will allow you to cash and deposit checks written to your business name. It will allow customers to write the check to your business name as well. There are a lot of other business aspects that you can find more information on at Entrepreneur.com.

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